Get LSM 1-7 current FAL users to use FAL everyday throughout the year by providing differentiated benefits and packs that address their fairness needs on all occasions.

1. 95% consumption frequency among intervention group whereas, the frequency is 91% among control group
2. 96% awareness of FAL among intervention group, where’s the awareness is 94% among control group
3. Purchase intent among intervention group is 48% whereas purchase intent among control group is 42%