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With 10 years of practice, now preaching the ability to Market Explosively Offline, but Measure Sensibly Online.
2022
Best Brand Award
Most loved e-commerce
2022
Best Brand Award
Most loved e-commerce
2021
Best Brand Award
Most Loved Toilet Soap
2020
Commward Award
Best Film – Lux Boldly Beautiful
2020
Commward Award
Best Use of Digital Media
2020
Best Brand Award
Most Loved Toilet Soap
2019
Best Brand Award
Most Loved Fairness Cream
2018
Unilever South Asia Awards
Fair & Lovely Facewash Activation
2017
Guinness World Record
Largest Human Image of a Hand
2020
Unilever South Asia Award
Lifebuoy School Program
Oct 2021 - Present
HEAD OF OFFLINE MARKETING, DARAZ, ALIBABA GROUP
Leading 5 key offline marketing teams: Content, Affiliate, Partnerships, Events and Media.
Develop content marketing strategy for all product categories and create video content for all channels.
Strengthen the affiliate marketing interventions by onboarding new affiliate partners.
Maximize reach through strategic partnerships with relevant brands
Drive country brand strategy with events and activations.
Create effective media plans for the brand through TV, print, online portals; ensuring efficient spend.
Oct 2021 - Present
FOUNDER, JEELAPI
An Event-tech platform to simplify event planning process by connecting customers with event services, products & tools.
It simplifies operation for service providers, enabling them to reach a larger audience. While reducing event planning hassles, Jeelapi also aims to reduce event waste.
Apr 2021 - Jan 2022
MARKETING CONSULTANT, BAZAR 365
A green-tech platform [grocery e-commerce] that helps reduce plastic waste.
With every order on the platform, the team collects used plastics from customers during product delivery. Bazar 365 recycles the plastic waste and turns it into reusable items.
With every gram of returned plastic, customers get reward points which they can redeem as discounts for future orders.
Website: bazar365.store
Facebook: facebook.com/bazar365.store
Feb 2021 – Aug 2021
DAILY ALUMNI ACTIVITY LEAD, NAS ACADEMY
Led alumni training sessions on technical & marketing aspects of content creation.
Created weekly training content and engaged the alumni community on Zoom & social media.
Supported the academy in Alumni Council operation through designing data dashboards to measure performance of the project.
Apr 2020 – Mar 2021
BRAND MANAGER - PREMIUM SOAPS, UNILEVER
Led the premium portfolio for 4 Skin Cleaning brands
Responsible for the P&L of existing and new products in the portfolio.
Developed a growth strategy and brand marketing plan for Hand Hygiene & Bodywash portfolio.
Apr 2020 – Mar 2021
BRAND MANAGER - PREMIUM SOAPS, UNILEVER
Led the premium portfolio for 4 Skin Cleaning brands Responsible for the P&L of existing and new products in the portfolio. Developed a growth strategy and brand marketing plan for Hand Hygiene & Bodywash portfolio. Accelerated market launch of 10 products: Lifebuoy Hand Sanitizer, Lux Handwash, Glow & Lovely Soap etc. Reached 8 MN+ audience through influencer driven digital campaigns for Lux & Lifebuoy Purpose driven campaign for Lux. Led Global Handwashing Day campaign generating 8 MN+ reach.
Jan 2018 – Mar 2020
BRAND MANAGER – FAIR & LOVELY UNILEVER BANGLADESH
Led a 2-member premium portfolio team, responsible for the P&L of 4 variants. Accelerated launches of 4 new products – Men’s, BB Cream, Winter & Ayurvedic variants. Led the biggest men’s reality show in Bangladesh – Men’s Fair & Lovely HERO. Devised volume forecasts, pricing decisions, consumer promotions, media plans and other marketing plans. Worked closely with global, cross functional & external stakeholders.
May 2016 – Dec 2017
ASSISTANT ACTIVATION MANAGER – PERSONAL CARE UNILEVER BANGLADESH
Brought efficiency in execution by slashing cost per contact by 33%. Educated 3.5 MN school children about the importance of washing hands with soap to drive Lifebuoy’s mission to save lives through Lifebuoy School Program. Singlehandedly led a Guinness World Record title winning event for Lifebuoy on Global Handwashing Day 2017 – The Largest Human Image of a Hand. It was the biggest event in the 50-year history of Unilever Bangladesh. Reached 1.2 MN girls through Fair & Lovely Facewash and Sunsilk Conditioner school programs resulting in 3% and 9% sales growth respectively in intervened areas.
Jun 2013 – Apr 2016
BRAND ACTIVATION EXECUTIVE - F&B, HOME CARE UNILEVER BANGLADESH
Launched Knorr food counters across Bangladesh to drive sales while generating trial for soup, noodles. Led 50 on-ground consumer activation projects for F&B and Home Care Brands. Landed over 50 sponsorship programs for F&B brands. Digitized the monitoring of on-ground programs by developing an online platform [MARS]. Led rural education program for Vim Bar, resulting in 17% higher household penetration.